R&B singer-songwriter Kelly Rowland has been appointed as the official 2008 Ambassador for the MTV Staying Alive Foundation. The multi-platinum selling artist and Destiny’s Child alumnus is to be the public face of Staying Alive in June 2008, dedicating herself to raising the profile of the global charitable foundation, whose mission is to empower young people who are protecting themselves and their communities against HIV and AIDS.
Rowland will take her first steps in her new role as Staying Alive Ambassador during her solo tour of Africa (June 2008), when she takes her upbeat brand of stylish R&B to music fans in Africa (locations TBD). Her trip will incorporate visiting Staying Alive Foundation grant recipients and grassroots projects supported and funded by the Foundation.
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