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April 23, 2008

Essence moves into television market for women

From black women vote click here for more details

"Two Time Warner divisions, Time Inc.'s Essence Communications and Warner Bros. Television Group, are working together to turn Essence magazine into a multiplatform brand, the companies announced Monday, April 21. The venture's first project will be the late summer-relaunch of, which will serve as a launching pad for new TV and Internet programming reaching an under-served 18- to 49-year-old black female audience.

"Survey after survey has shown there isn't enough content reaching African-American women," said Michelle Ebanks, president of Essence Communications. "African-American women say they are looking for more content reflecting their voice and lifestyle. This partnership gives us the opportunity."

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