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December 9, 2008

Caribbean braces for worst tourism since 9/11

Caribbean business leaders and government officials are bracing for what many expect to be the biggest downturn in tourism since the 2001 terrorist attacks on the United States.

Meeting last week at the 32nd annual Miami Conference on the Caribbean and Central America, participants discussed a range of strategies to prop up regional tourism, including directing new marketing campaigns away from the United States toward countries such as Brazil, Mexico, China and India; focusing on people of color -- a growing segment of the U.S. market; and simplifying visa requirements and expediting entry and exit at airports.

''People traveling perceive a long, hard process as hostile,'' said Carol H. Williams, founder of Carol H. Williams Advertising, one of the nation's largest African-American agencies. Continue reading here

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