Buying Power Among African Americans

The attitudes and behavior of African- American consumers can differ significantly from consumers in other groups, therefore segmentation in marketing strategies can be critical to increase organizational growth and revenue. Why would you want to specifically target this population group? A new report from Packaged Facts titled "The African-American Market in the U.S." forecasts that the buying power of 39 million African Americans will hit $1.1 trillion by 2012. Continue reading