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January 10, 2010

Dania Ramirez & Queen Latifah Launch "Clean Makeup for Clean Water" Campaign For CoverGirl

picture source :wireimage/covergirl.

The Children's Safe Drinking Water Program provides clean drinking water to developing nations.

Every day more than 4,000 children in developing countries die from diseases due to unsafe drinking water.

  • Contaminated drinking water is a major problem, especially in developing nations. More than one billion people worldwide do not have access to safe water.
  • Diarrhea caused by drinking contaminated water remains a leading cause of illness and death among infants and children in the developing world.
  • About 1.8 million children die every year due to diarrheal diseases.
  • More children die from diarrheal illnesses like cholera and dysentery than from HIV/AIDS or malaria combined.
  • Beginning in 1995, P&G collaborated with the Center for Disease Control (CDC) to develop the PUR Purifier of Water, a safe drinking water system that people can easily use in their homes.
  • Simple, low-cost interventions at the community level can improve the quality of household water and greatly reduce the risk of diarrheal disease and death.
  • Simply providing safe, clean, drinkable water can significantly help reduce deadly diarrhea and other devastating diseases.
  • With your help, we can make a difference.

    how it works

  • Submit a video telling us how you give back to make the world a better place and why this makes you beautiful, inside and out.
  • For every entry submitted, COVERGIRL will donate one week’s worth of water to a child in need.
    Video Tips >

  • what you could win

  • A humanitarian trip to Africa
  • The opportunity to participate in a COVERGIRL photo shoot
  • Click here to upload your video

    Click here to view Covergirl website


    Fly Girl said...

    This is a great campaign, very inspiring.

    Anonymous said...

    This is a great idea.

    THEBYBLE said...

    I love her dress.


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