So after years and years or lets say over a century of ruining the land that belongs to Africans and stealing resources that belong to them, De Beers has decided to create a line based on Tribal African masks.
Who would have ever thought that the jewelry monopoly De Beers would create diamond pendants made in the shape and likeness of African masks? Why is this so shocking? The company's founder Cecil Rhodes was known by many as a white supremacist. He wanted the British Empire to rule every country and once wrote: "I contend that we are the finest race in the world and that the more of the world we inhabit the better it is for the human race."
The collection, which is called The Amulets is now featured in the September issue of Elle magazine. Causing quite a controversy, since De Beers, which controls about 40% of the world diamond market, built its company on the backs of "poorly-paid, abominably treated native African workers," and is frequently accused of human rights violations and illegal mining operations. There are many reports of corruption in certain African countries due to De Beers paying off the police and government officials. However, the company has said that it complies with Kimberley Process Certification Scheme, a process designed to certify the origin of rough diamond from sources which are free of conflict. Source
DO NOT BUY THIS, DO NOT SUPPORT IT, DO NOT BUY BLOOD DIAMONDS!!!
Articles: De Beers Exploitation is forever