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August 7, 2008

De Beers %&^*# Please


So after years and years or lets say over a century of ruining the land that belongs to Africans and stealing resources that belong to them, De Beers has decided to create a line based on Tribal African masks.

Who would have ever thought that the jewelry monopoly De Beers would create diamond pendants made in the shape and likeness of African masks? Why is this so shocking? The company's founder Cecil Rhodes was known by many as a white supremacist. He wanted the British Empire to rule every country and once wrote: "I contend that we are the finest race in the world and that the more of the world we inhabit the better it is for the human race."

The collection, which is called The Amulets is now featured in the September issue of Elle magazine. Causing quite a controversy, since De Beers, which controls about 40% of the world diamond market, built its company on the backs of "poorly-paid, abominably treated native African workers," and is frequently accused of human rights violations and illegal mining operations. There are many reports of corruption in certain African countries due to De Beers paying off the police and government officials. However, the company has said that it complies with Kimberley Process Certification Scheme, a process designed to certify the origin of rough diamond from sources which are free of conflict. Source

DO NOT BUY THIS, DO NOT SUPPORT IT, DO NOT BUY BLOOD DIAMONDS!!!

4 comments:

kay* said...

hmmm...this is definitely bad karma. and i would not buy these pieces (though they are pretty and unique looking). kind of a slap in the face to people of africa i think..."not only are we going to pay you crap for working long hours and breaking your body to find us these gems that we then sell for thousands - we're now going to make them into items that reflect your history & heritage - but oh yeah keep working hard, breaking your body and spirit for us...and no - you don't get more money'

definitely bad karma.

Ebony Intuition said...

I co-sign your statement

Anonymous said...

This is so disrespectful what the company did.

Kevin said...

wow..

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