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November 19, 2009

5th anniversary of the Gucci Campaign to Benefit UNICEF

Gucci is pleased to present the 5th anniversary of the Gucci Campaign to Benefit UNICEF. Following the annual holiday tradition, Gucci Creative Director Frida Giannini has designed an original collection of items to be sold in over 200 Gucci stores worldwide and on from November 16 to December 31, 2009. A percentage of sales from these items will support UNICEF programs for orphans and children affected by HIV/AIDS.

To honor the 5th anniversary of the campaign, Frida Giannini has commissioned acclaimed author and illustrator Michael Roberts to create a magical new children’s book, Snowman in Africa. When customers purchase Snowman in Africa, Gucci will donate 100% of its total $25 USD retail price to UNICEF.

Taking inspiration from Michael Roberts’ whimsical illustrations, Giannini has also designed exclusive Gucci accessories as well as a Gucci Gift Card to benefit UNICEF. Two new Gucci Joy handbags feature Roberts’ distinctive designs in a rich appliqué version and a sportier print version. Other accessories include symbolic charms representing characters from the book, and small leather goods featuring one of the animated prints. The special edition Gift Card to benefit UNICEF is new to this year’s campaign, and ranges in value from $50 - $5,000 USD. Gucci will donate 25% of the retail price of the dedicated accessories collection and special edition Gift Cards to UNICEF.

The Gucci Campaign to Benefit UNICEF is the most successful philanthropic partnership in the company’s history. To date, Gucci has committed over $7 million to UNICEF and is currently the largest corporate donor to UNICEF’s “Schools for Africa” Campaign. The funds generated by the Gucci Campaign to Benefit UNICEF supports education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in Malawi, Mozambique and South Africa, where over 2.3 million children have been orphaned by the HIV/AIDS pandemic.

Click here for full details/

Thanks to MAISON CHAPLIN for the heads up

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