Essence moves into television market for women

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"Two Time Warner divisions, Time Inc.'s Essence Communications and Warner Bros. Television Group, are working together to turn Essence magazine into a multiplatform brand, the companies announced Monday, April 21. The venture's first project will be the late summer-relaunch of Essence.com, which will serve as a launching pad for new TV and Internet programming reaching an under-served 18- to 49-year-old black female audience.

"Survey after survey has shown there isn't enough content reaching African-American women," said Michelle Ebanks, president of Essence Communications. "African-American women say they are looking for more content reflecting their voice and lifestyle. This partnership gives us the opportunity."

Click here to visit http://www.essence.com/essence/relaunch/