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September 13, 2009

ALDO Fights AIDS tote bags for only $10! Net proceeds go to support YouthAIDS

By purchasing a tote for only $10, you will help provide one young person with the information and tools he or she needs to be protected from HIV for up to one year. 100% of the net proceeds from the sale of the totes will go to help fund YouthAIDS programs in South Africa and worldwide. Click here to purchase.

For the 2009 ALDO Fights AIDS (AFA) campaign ALDO has pledged to help raise money to support YouthAIDS initiatives in South Africa.

Why South Africa? With 5.7 million HIV-infected individuals, South Africa is one of the countries most affected by HIV. About 1,000 new infections occur each day, and approximately 350,000 AIDS-related deaths occur annually. There are approximately 3.8 million children who have lost one or both parents.

Why YouthAIDS? In spite of these staggering statistics, there is hope. Infection rates among young people are declining and programmes such as YouthAIDS are making a real difference. YouthAIDS, an education and prevention programme of PSI, uses media, pop culture, music, theatre, and sports to stop the spread of HIV/AIDS and reach 600 million young people in more than 60 countries with life-saving messages, products, services, and care.

YouthAIDS programme in South Africa is currently working in nine cities across the country. With more than 180 peer educators, the programme aims to create role models for healthy behaviour and influence group norms. Youth peer educators spread the message of responsible sexual behaviour through a variety of venues including debates at schools, parent-child workshops, street campaigns, community centres, transportation hubs, and radio talk shows.

1 comment:

Fly Girl said...

Those are cute totes benefiting a great cause.


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