April 6, 2010
Starting April 2nd, through April 18th, consumers will have the opportunity to tell Pantene why they should be the first reality hair star by uploading a video to www.pantene.com/realitystar. America will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 semi finalists will be flown to NYC for an in-person test shoot in May. Don’t forget, all applicants must add at the end of the video: "That's why I am the first reality hair star!" The first-of-its-kind LIVE television ad will air on May 25th on a major national network.
Click here to enter.