Rihanna Lands Gucci Campaign

The effort entitled “Tattoo Heart” will feature Rihanna in an assortment of major ads wearing limited edition Gucci for Unicef pieces. “We decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, we wanted someone with a strong personality….I felt a musician and a beautiful woman was the perfect icon for this campaign.” Said Frida Giannini, Gucci’s Creative Director. The ads will begin appearing this December. source