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July 16, 2008

Rihanna Lands Gucci Campaign

The effort entitled “Tattoo Heart” will feature Rihanna in an assortment of major ads wearing limited edition Gucci for Unicef pieces. “We decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, we wanted someone with a strong personality….I felt a musician and a beautiful woman was the perfect icon for this campaign.” Said Frida Giannini, Gucci’s Creative Director. The ads will begin appearing this December. source

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